It is estimated that in 2009 almost 74% of the U.S. population – or more than 22 million citizens – use the Internet. There are five primary types of advertising in digital media: search, online display, email marketing, social media marketing, and mobile marketing. Search: search, or keyword advertising, dominates all forms of digital advertising. Marketers can […]
DIGITAL MEDIA ADVERTISING STRATEGIES Read More »
Coca cola puro: I. Problem There remain over one billion people without access to an adequate water supply and 2.4 billion who lack basic sanitation, leaving millions to die every year from otherwise preventable water-related diseases. Countries highly affected by catastrophes and natural disasters also don’t have the necessary emergency relief services, sustainable water purification
Challenging the agency organizational model: The Agency Organization Model since 1870s was an exclusive, skilled professional. Produces-led paradigm. Model is less and less adequate today: Consumer-led paradigm, Web 2.0, Immersive, participatory execution, and The “New Agency.” From professional to crowdsourced From originators to coordinators, Current Situation, Change from producer-led to consumer-led in Manufacturing and design,
CHALLENGING THE AGENCY ORGANIZATIONAL MODEL Read More »
Successful branding with andy Barksdale: Mr. Andy Barksdale, Executive Vice President, and Chief Sales and Marketing Officer of LPL Financial Services, presented “CEO of Me, Inc.” to students in the Terry College of Business at the University of Georgia as part of the 2011 Terry Talks Speaker Series. He has become a successor in his
SUCCESSFUL BRANDING WITH ANDY BARKSDALE Read More »
A University of Georgia student gazes from the Grady College of Journalism and Mass Communication building as the communicators of tomorrow meet between the heart of North Campus and Sanford Stadium with a view of the stairs leading to the International Bussiness Program at the Terry College of Business before the classic arch. I obliviously entered the building without unbeknownst to me
BLOGGING AND PERSONAL BRANDING CREATES MARKETING SUCCESS Read More »
