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The corporate affair is a collection of strategic activities aimed at marketing an organization, and its ideals to potential stakeholders (consumers, the general public, stakeholders, media, government, and so on).  The goal of public relations is to track public attitudes, identify issues that may elicit public concern, and develop programs to create and maintain positive […]

1. SimplicityRequires no extensive training or technical skills to be used successfully.  The analyst needs only a comprehensive understanding of the nature of the company and the industry in which it competes. 2. Lower Costs Reduce the costs associated with strategic planning.  Many opt to downsize or eliminate their strategic planning departments. flexibility A SWOT

Personal Selling is paid personal communication that attempts to inform customers about products and persuades them to purchase the products.  The complexity of these types of contracts requires a long-term, personal relationship between salespeople and companies.  Compared to other types of promotion, personal selling is the most precise form of communication because it assures companies

Marketing Agency CHALLENGES in order to drive sales Find customers before your competitors do, First-mover advantage Have an outdated website that doesn’t reflect the scope, quality, and impact of their work Their website and marketing efforts have little impact on their sales efforts They no longer have sufficient time to prospect for new business Rely

Economic – justified in terms of profitability, relating to economics or the economy. Official reserve assets-Credit, Financial Account.  Mainly the currencies of the largest and most stable economies in the world.  Also, include gold and special drawing rights.  Also used to settle international debts and central banks and treasury ministries use them as a store

Post Daily ● Use #’s, Emojis, pictures, gifs and try to @ people when you can (not all of those in each post but try to make posts look fun and interesting!) ○ At least 1 business tweet a week showing off a blog, video, or other piece created by GSMM (Use link above for

A Twitter list are a great tool to use for collecting names of Twitter users and organizing them based on what they have in common. A twitter list is defined as “curated group of Twitter users that allows you to efficiently organize users you’re interested in into various groups and to better manage your tweets”.

When you create Facebook ads or include things like boosted posts from your page, you don’t pay for them right away. Instead, as they run, they accrue ad costs that you’ll be charged for later. This is the basis around Facebook advertising and we will delve deeper into the details of this process further into

Crafting a great subject line: shorter is better, front-load important words or key phrases, avoid salty language, keep it straightforward, personalize when appropriate, Mix it up. Tips when choosing your fro the name and email address: Use a company address, not a free webmail account Don’t send emails from no-reply Use an address that indicates