Facebook ads reporting
We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Use Facebook ads reporting to measure online and offline conversions based on people-based metrics for ads served on Facebook, Instagram and Audience Network. Create and export reports to see your most important ad metrics and learn how you’re reaching your business goals.
We recommend enrolling in the course Measure Campaign Performance With Ads Reporting.
Facebook Conversion Lift
Facebook’s Conversion Lift enables you to measure the true impact Facebook ads have on the people you reach. Using Conversion Lift, you can determine the additional business driven online, offline or in your mobile app from people reached by Facebook ads across devices.
Partner Lift
Facebook’s Partner Lift integrations can provide you with either:
- Lift measurement using your first-party data hosted within third-party data environments, and using the Facebook lift platform for setup.
- Lift measurement for using grocery and retailer transaction data. It’s primarily for consumer packaged goods (CPG) brands.
Multi-touch attribution (MTA) Partners
Facebook enables MTA partners to provide people-based MTA reporting across all publishers, including Facebook. Gain a better understanding of the ROI across publishers, including on desktop and mobile, and make more accurate investment decisions across all media and channels.
Marketing mix modeling (MMM) Partners
Facebook enables partners to better measure and compare the effectiveness of your marketing channels based on contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs)
Working with Facebook’s MMPs can help you more accurately measure your Facebook mobile app ad campaigns, making it easier to understand how Facebook drives installs and revenue for your app compared to other ad networks.
Get a more in-depth look into available measurement solutions by enrolling in the course Getting Started With Facebook and Partner Measurement Solutions.
Facebook Conversion Lift
We recommend this if you’re trying to answer questions like “Are my Facebook ads driving incremental buyers and conversions?” Partner solutions
Partner lift
We recommend this if you’d like to work with a partner and you’re trying to answer questions like “How do my Facebook ads impact offline or in-store sales?”
Multi-touch attribution partners
We recommend this if you’d like to work with a partner and you’re trying to answer questions like “How well do my ads drive conversions, across media channels and devices?”
Marketing Mix modeling partners
We recommend this if you’d like to work with a partner and you’re trying to answer questions like “What is the incremental contribution to sales/revenues/profits generated from each marketing channel, including Facebook?”
Mobile measurement partners
We recommend this if you’d like to work with a partner and you’re trying to answer questions like “What publishers deserve credit for driving my app install or app engagement?” Facebook ads reporting Facebook can measure people across Facebook, Instagram, and Audience Network, and across devices to tell you the unique number of people who were reached or who engaged with your ad. We can also help you understand the demographics — age, gender, and location — of your audience so you can optimize your strategy for future campaigns.
For measuring Audience Outcomes, you should focus on the metrics Reach and Frequency in your ad reports. Reach is the number of people who saw your ads at least once, which is different from impressions, which may include multiple views of your ads by the same people. Frequency is the average number of times each person saw your ad.
These results can help you understand who you’re reaching and how often. This information, combined with other tests such as Brand or Conversion Lift, can help you determine your optimal reach and frequency that’s required to drive your business goals. MEASURING AUDIENCE OUTCOMES<br><br><img src=’course/en/images/audience.png’/> Facebook ads reporting Completed
How it works
Once your campaign is running, you can access these metrics any time through ads reporting in Ads Manager, Power Editor, or via the Ads Insights API. Advertisers can measure and compare audiences reached for online and TV campaigns by working with Facebook partners.
Partner Reporting
In North America, you can work with the following partners:
- Nielsen Digital Ad Ratings (DAR) – Available in Canada and the US
- Nielsen Total Ad Ratings (TAR) – Available in the US
- Nielsen Digital Content Ratings (DCR) – Available in the US
- Nielsen Total Content Ratings (TCR) – Available in the US*
Viewability verification partners Viewability measures how many ad impressions were viewed by your audience and for how long. When combined with reach measurement, viewability can give you a full picture of how your media plan was delivered. You can measure and verify viewability metrics for Facebook and Instagram through select viewability partners.
Our partners can verify ad viewability metrics for video ads on Facebook, offering more advertisers the transparency they need to trust their ad delivery data. These partnerships are part of our continued commitment to enabling Facebook advertising measurement by independent third parties. We worked with third-party verification companies to implement an integration that provides the highest standard of independent verification.