The rapid fire testing methodology is an awesome tool that our CEO learned in the Cat Howell Academy! Essentially you will be creating lead ads of each potential lead magnet and testing this to your ideal audience to see what they respond to best. Dedicate about $50-$100 to this test. Test different ad groups as audiences like interest based, lookalike, and custom audiences to find the beat niche or avatar that responds to your messaging for your lead magnet. Using Facebook Messenger campaigns to quickly and cheaply validate a certain persona or offer, will show you the most promise for most traction for your lead generation efforts on Facebook.
Rapid Fire Messaging Test:
- Create your copy using the copywriting template document attached to this video
- Create a Facebook Lead Generation Messenger campaign using campaign budget optimization and dynamic ads feature
- Set up your first ad set, when testing out personas you’ll want to test out at least 2-3 different targeting options (in different ad sets). If you’re testing service offerings, then test out 2-3 targeting options but change out your ads so the creative pitches the different offers.
- Duplicate Ad Set x 2 For Different Audiences
- Write 3 ads for each set with same creative and different copy
- Use a-Sign Up CTA button with a relevant Lead Form similar to your landing page that has your Privacy Policy From Website
- Review results after spending $50-$100 and ideally you’re looking for quality messages that came through or the best audiences with clicks and CPC
- r the best audiences with clicks and CPC
| SERVICE: Discounted Travel DealsSolution : Travel Referral Service that is a leading privately owned network in the US.that works with top discount travel providers and refers excited travelers like you to these preferred partners to maximize your travel value. |
| What’s included in service? Reduce travel rates by exclusive membership deals.Features : Our award winning agents, providers and staff will work diligently to discover your passion and create that dream vacation for you at the lowest cost. Get special deals, booking discounts, savings on top-quality, brand-name vacation packages, hotels, cruises and travel services, exclusively for Travelers like you. 24/7 customer service. |
| What do these directly result in (why are those part of the service)? Outcomes – What outcomes do these specific features and tactics result in?” / “How can I measure the success of my service being delivered?” Happy customers that travel and book reservations |
| What problems do these solve? Core Solution – “What problems show up in their lives or business if they don’t use the service or fix what service addresses?” These are the pain points. Flip those on the head for core solution (ex: pain point = yo-yo-ing revenue, core solution = consistency in revenue ) |
| Travel Savings Network Pitch: “Travel Savings network helps travelers to save money on travel by providing exclusive travel deals that are only available via a membership subscription. |
Rapid Fire Test: FB Lead Ads Travel Campaigns
| Persona 1 – TSN FB Page Likes | Persona 2 – TSN Past FB Leads | |
| Service | Travel Savings Network Membership | Travel Savings Network Membership |
| Solution | -Get special deals, booking discounts, savings on top-quality, brand-name vacation packages, hotels, cruises and travel services exclusively. -YouTubevideos of our awesome adventures-Ability to get a great sale on a destination you’ve always wanted to go to-Many airlines are reducing prices and fall could sort of become the new summer in terms of people having the willingness, time and wherewithal to get to traveling again. -Many providers offer free cancellations in the form of travel credits and those waiving their change or cancellation fees.-Travel companies are including options for penalty free cancellation or rescheduling for bookings made during this uncertain time, so travelers have some peace of mind if the situation deteriorates in their destination or doesn’t substantially improve before their scheduled departure. -You’ll never see this type of availability at this time of year ever again-The great outdoors is a better way to social distance by staying at a remote beach. -Rental car is a good way to avoid crowded transportation.-CDC says germs and viruses probably don’t spread easily on planes because of the way cabin air is filtered and circulated. The risk of infection on a plane is low.-Ability now to get a ticket in business class for our clients for summer travel that costs what an economy ticket did a month ago-The deals are unheard of-Guests who book now for the summer can expect “special treatment” based on their preferences, she says. A room upgrade might be available. -Don’t waste the chance to jump on the value and flexibility you have now more than ever before with travel deals. -Just plan ahead with no strings attached with major upside for Fall travel and great bargains out there with flights, vacation packages and hotels.-Travel providers have revised policies making it easier to change your plans after you’ve booked a trip. take advantage of the low cost of travel right now for last minute deals | -Get special deals, booking discounts, savings on top-quality, brand-name vacation packages, hotels, cruises and travel services exclusively. -YouTubevideos of our awesome adventures-Ability to get a great sale on a destination you’ve always wanted to go to-Many airlines are reducing prices and fall could sort of become the new summer in terms of people having the willingness, time and wherewithal to get to traveling again. -Many providers offer free cancellations (in the form of travel credits) and those waiving their change or cancellation fees.-You’ll never see this type of availability at this time of year ever again-The great outdoors is a better way to social distance by staying at a remote beach. -Rental cars are a good way to avoid crowded transportation.-CDC says germs and viruses probably don’t spread easily on planes because of the way cabin air is filtered and circulated. The risk of infection on a plane is low.-Ability now to get a ticket in business class for our clients for summer travel that costs what an economy ticket did a month ago-The deals are unheard of-Guests who book now for the summer can expect “special treatment” based on their preferences, she says. A room upgrade might be available. -Travel companies are including options for penalty free cancellation or rescheduling for bookings made during this uncertain time, so travelers have some peace of mind if the situation deteriorates in their destination or doesn’t substantially improve before their scheduled departure. -Don’t waste the chance to jump on the value and flexibility you have now more than ever before with travel deals. -Just plan ahead with no strings attached with major upside for Fall travel and great bargains out there with flights, vacation packages and hotels.-Travel providers have revised policies making it easier to change your plans after you’ve booked a trip. take advantage of the low cost of travel right now for last minute deals |
| PROBLEM | -Affordable accommodation-Airline tickets that are refundable-Ability to change trip if needed-Need to explore, escape, getaway-Waiting to book travel deals due to travel bans-Questioning when all this will end and when can I travel again?-Doesn’t want the emotional roller coaster of planning a really exciting summer trip and then not being able to go on it.-Risk to book now with extreme uncertainty around the business decisions of travel providers and policies of government officials-Traveling could also put individuals’ health at risk. -Some people are unemploye, have been laid off, or have been furloughed | -Affordable accommodation-Airline tickets that are refundable-Ability to change trip if needed-Need to explore, escape, getaway-Waiting to book travel deals due to travel bans-Questioning when all this will end and when can I travel again?-Doesn’t want the emotional roller coaster of planning a really exciting summer trip and then not being able to go on it.-Risk to book now with extreme uncertainty around the business decisions of travel providers and policies of government officials-Traveling could also put individuals’ health at risk. -Some people are unemploye, have been laid off, or have been furloughed |
| HEADLINE HOOK | 60% OFF Discount Travel Deals and Vacation Packages Through April | 60% OFF Discount Travel Deals and Vacation Packages Through April |
| CREATIVE | Beach Picture | Beach Picture |
| FB AUDIENCES | FB Page Likes | Past FB Leads Customers |
| COPY 1 | Are you a traveler that is worried about when the world will open back up for you to explore 😟? Soon enough, borders will once again be open and barriers lifted. Travel rates ✈🏝🏔 are the lowest they have been in history since the Great Depression 😱. Book Now and Save later when you can escape to fresh ocean air or fun outdoor activities🏊♂! Payment plans available as well with exclusive deals only in April. Please fill in the form below to get your FREE Membership to this historically low price 👍. | Are you a traveler that is worried about when the world will open back up for you to explore 😟? Soon enough, borders will once again be open and barriers lifted. Travel rates ✈🏝🏔 are the lowest they have been in history since the Great Depression 😱. Book Now and Save later when you can escape to fresh ocean air or fun outdoor activities with the kids 🏊♂. 🤑! Payment plans available as well with exclusive deals only in April. Please fill in the form below to get your FREE Membership to this historically low price 👍. |
| COPY 3 | Is This Your Chance To Book The Cheapest Vacation Ever 😳? Prime spaces at hotels 🏨 all over the world are suddenly available and airline costs 🎫 have plummeted 📉 . Prices will rebound with people having such a lust of going out there to travel and see the world. Get 60% off travel deals today through april. Shop now or pay later with our payment plan with exclusive deals only in April. Please fill in the form below to become a member of our exclusive network of cheap travel deals . | Is This Your Chance To Book The Cheapest Vacation Ever 😳? Prime spaces at hotels 🏨 all over the world are suddenly available and airline costs 🎫have plummeted 📉. Prices will rebound with people having such a lust of going out there to travel and see the world. Get 60% off travel deals today through april. Shop now or pay later with our payment plan with exclusive deals only in April. Please fill in the form below to become a member of our exclusive network of cheap travel deals 👍. |
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