OPTIMIZING VIDEO FOR MOBILE

Mobile video is exploding: Over half of all video views are on mobile, and mobile video consumption is increasing at a rapid rate on Facebook.

What is PockeTVC?

PockeTVC (short for pocket television commercials) is a program developed by Facebook’s Creative Shop. Creative Shop is a team of creative strategists who help our industry partners unlock the creative potential of our platforms. They have worked with more than 250 brands and agencies to unlock the potential of PockeTVC. They designed this program to help you repurpose your TV assets for the mobile environment. PockeTVC highlights concepts to optimizing assets that you already own, for the mobile audience in a low cost, low barrier way.

The idea is to take existing TV assets and fit them for mobile. Use piclab app or imovie to edit videos on your phone. Use layout for different affects via Layout app. Inspiralized showed its ads to a Custom Audience it created comprised of people aged 18-64 who were interested in cooking and dieting. In addition, a Lookalike Audience was created based on people who had purchased the Inspiralizer in the past.

Using the Audience Insights tool to understand the interests and behavior of their core customers, Artifact Uprising was able to better target its intended audience. In addition, they were able to create Custom Audiences and lookalike audiences based on its client list and people who visited their website.

 In-stream video is powerful because it can help you deliver a more complex marketing message that may require a person to pay attention for a longer period of time. Viewers watch ads in return for longer content, which can result in higher completion rates. And since in-stream video targeting is audience-based, viewers of the same video will see different ads depending on their interests. 

In-stream video ads are:

• Mid-roll on Facebook and pre or mid-roll on Audience Network.
• Automatically sound-on when the viewer is already watching with the sound on.
• 5–15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
• Non-skippable, resulting in high completion rates.
• Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
• Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
• Supportive of all targeting options.

In-stream video ads on Facebook and Audience Network are an ideal way to reach this longer-viewing, or “lean back” audience.