
Remember that it all starts with a Link Ad. How and what will you use as “the hook” to draw your audience in?
The Canvas is the experience itself. Tell a story about different types of media assets. Think about the sequencing of components like a storyboard for a YouTube video. Arrange your media/components visually and cinematically. Think about how you want to guide your audience through the interactive journey. Add a call-to-action button be in the final frame of your Canvas or in between? Where do you want it to link to?
PAINT YOUR FACEBOOK CANVAS:
