In the world of content marketing, there is a never-ending debate about quality vs. quantity. And rightly so; after all, if we’re churning out a ton of low-quality content, it will not do much for our business. On the other hand, if we’re focused on creating fewer but higher-quality pieces, we may not have enough content to keep our audience engaged.
So, which one is more important? And which one should we focus on more? In this article, we will explore both sides of the debate and try to come up with a conclusion.
The Case For Quantity Over Quality
There are a few reasons why we might want to focus on quantity over quality. Here are some of the benefits of choosing quantity over quality.
1) More Content Means More Traffic
If we want to get more traffic to our website, then we need to have more content. It’s that simple. The more content we have, the more opportunities people will have to find our site and engage with our brand.
2) More Content Means More Engagement
If we’re looking for more engagement, then again, we need to have more content. The more content we have, the more chances people will have to engage with our brand. This, in turn, can lead to more conversions and more sales.
3) Quantity Works For Established Business
If we are an established business with a large audience, then quantity is probably the way to go. We already have a lot of traffic and engagement, so we might as well take advantage of it by creating more content. More content will only help us grow our business even more.
4) More content means more rankings.
One of the most important ranking factors for Google is content. For Google Marketing, the more high-quality content we have on our sites, the better our chances are of ranking in the search engines. This results in more traffic, engagement, and, eventually, sales.
For instance, suppose we want to outrank our competitors on the SERPs. If we have 10 pieces of content and our competitor has 100, there’s a good chance that their site will get more traffic, and they’ll have more opportunities to convert those visitors into customers. You can also use Social Listening tools to outrank your competitors.
5) More Content Means More Social Shares
The more content we have, the more chances people will have to share it on social media. And the more social shares we have, the more traffic we will get to our site.
For example, let’s say that we have a blog with 10 articles. If each article gets shared an average of 10 times, then we will get 100 social shares. But if we have a blog with 100 articles, and each article gets shared an average of 10 times, then we’ll get 1,000 social shares.
6) More Content Means More Opportunities to Convert
Finally, the more content we have, the more opportunities we have to convert our visitors into customers or subscribers. If we only have a few pieces of content, we will only have a few chances to make a sale or get someone to sign up for our email list. But if we have a lot of content, we will have many more opportunities to convert our visitors.
7) We can make use of Automated Tools
It can be tough to keep track of it all if we have a lot of content. But there are automated tools that can help us with that. For example, we can use automated tools that help us plan, publish, optimize, and measure our content.
The Case For Quality Over Quantity
Now that we’ve looked at the case for quantity, let’s take a look at why the quality of content matters more than quantity. So, here are some of the benefits of choosing quality over quantity.
1) High-Quality Content Allows Us To Differentiate Ourselves
In a world where there is an endless supply of content, it can be hard to differentiate ourselves. But if we focus on creating high-quality content, we will be able to set ourselves apart from the competition.
For example, there are countless videos on YouTube. But there are only a handful of channels that have more than 1 million subscribers. Why? because they produce high-quality content that is different and unique to the channel that people want to watch.
2) It Builds Trust
If we want to build trust with our audience, we need to produce high-quality content rather than high-quantity content. Why? Because low-quality content will only make people doubt our brand and question our expertise. This can negatively impact our business.
On the other hand, high-quality content will show our audience that we are experts in our field and can be trusted. This is especially important if we are selling high-end, costly products or services.
3) It Creates a Lasting Impression
The reality is that people forget most of the things they see and read online. But if we create high-quality content, it’s more likely to make a lasting impression on our audiences.
And if we can make a lasting impression, we are more likely to convert those visitors into customers or subscribers.
4) High-Quality Content Establishes Us As an Expert
If we want to establish ourselves as experts in our field, we need to create high-quality content. This will show our audience that we know what we are talking about and that we are authorities in our industry. Individuals will be more likely to listen to us and trust what we have to say if our content is of high quality. This, in turn, can lead to more business opportunities.
5) It Drives More Traffic In the Long Run
We can indeed drive more traffic to our site in the short term by focusing on quantity rather than quality. But in the long term, it’s much more effective to focus on quality.
This is because high-quality content is more likely to be shared and linked to, which will help us rank higher in search engines and get more traffic.
6) Enhances Customer Experience
Finally, high-quality content enhances the customer experience. If we can provide our audience with valuable and informative content, they’re more likely to have a positive experience with our brand. And a positive customer experience is essential if we want to build a successful business.
7) Content Can be Repurposed
The good news is that quality content can be repurposed. This means that we don’t have to start from scratch every time we want to create new content.
For example, if we have a blog post that’s performing well, we can turn it into an infographic, a video, or even an ebook. This will help us get more mileage out of our content and save us time in the long run.
So, which is better? Quality vs quantity?
Now that we’ve looked at the benefits of both quality and quantity, you might be wondering which is better. The truth is that both are important. What businesses need to do is strike a balance between the two.
If we only focus on quantity, we’ll be missing out on the benefits of quality. And if we only focus on quality, we’ll miss out on the benefits of quantity. Therefore, the key is to find a balance between the two.
This doesn’t mean that we should be producing low-quality content just to meet a quota. And it doesn’t mean that we should be churning out content just once a year.
What it does mean is that we should strive to create a certain amount of high-quality content on a regular basis. How much content we need to produce will depend on our goals and our audience. But as long as we are focused on quality, we will be on the right track.
If we are not sure how to balance quantity and quality, we need to start by focusing on quality. Once we have established a foundation of high-quality content, we can start to increase our output.
Conclusion
Both quality and quantity are important in content marketing. But if we’re forced to choose one over the other, quality should be our priority. High-quality content will help us differentiate ourselves, build trust with our audience, and establish ourselves as experts in our field. It will also create a lasting impression and drive more traffic in the long run. So if we are not sure where to focus our efforts, start with quality.
Do you agree? Why or why not? Let us know in the comments below!