Social media marketing has become a trend among prominent brand entrepreneurs. The reason is that social media users continue to increase, dramatically helping businesses get their products or services publicly known.
Of course, if you want to achieve successful social media marketing, it must be done correctly. However, there are still many mistakes in social media marketing that can decline the sales of the business.
Therefore, every business needs to be careful and aware of social media marketing. Excited to know which social media marketing mistakes you should avoid to keep your business on track. Perfect! let’s dive in!
Why Should Your Business Invest In Social Media Marketing?
From shopping, and searching for information, to business needs, social media plays an essential role in human life. Businesses start to invest in social media marketing because of its power to make it easier, faster, and more fun for them to grow.
Customers spend more time on social media than any other media. This is why social media is one of the most efficient ways to increase brand awareness, reach broader audiences and engage with customers through various forms of content.
People tend to find content in the form of videos because of their easy-to-digest and visually appealing format. Several types of video content are popular on the internet, including motion graphics, explainer videos, testimonial videos, and how-to videos.
Apart from that, there are more reasons your business should invest in social media marketing, including increasing conversion rates, improving search engine positioning, and increasing customer satisfaction.
Social Media Marketing Mistakes Which You Should Avoid
Every social media marketing strategy requires a different approach. To avoid making social media marketing mistakes that can harm your business, you must avoid the following things:
1. Expecting Instant Results
Conducting social media marketing requires time and effort in planning. However, many companies have failed to put in the effort to plan, leading to rushed content, time wasted, and no results. Try to avoid expecting instant results without actual planning. You can start with a list of specific goals, budgets, and content schedules. Watching YouTube channels will also help you gain more insight into creating a social media marketing plan.
2. Investing In Only One Type of Content
Every social media platform is unique. So, if you only invest in the same content and share it on every social media, it will only drive your audience away. For example, Instagram and Facebook are two social media platforms that have different features and content styles. The hashtags you use on Instagram won’t necessarily work on Facebook.
3. Picking the Wrong Platform
When choosing the social marketing platform for your business, try to conduct deep research into what platform best suits your business needs and goal. For example, finding social media with users that match your target customers, and demographics. This will help you avoid picking the wrong platform, which may cause a significant loss for your business in the future.
4. Being Inconsistent
Using different strategies and approaches to branding across multiple social media platforms can bring your business down. Avoid being inconsistent because it can confuse the public, and your potential customers will be more likely to leave. However, posting various types of content for each social media is fine as long as it is still relevant to your business characteristics and not implemented for branding efforts.
5. Relying Too Much on Bots and Automation
When you adopt automation, it will be a lifesaver and make your business work easier. However, relying too much on them will erase the humanizing element of your brand, and potential customers will get annoyed with the same bots’ responses repeatedly. Technology cannot provide a perfect substitute for your social media marketing team’s human experience with prospects and customers.
6. Not Tracking Analytics
Much important information is hidden behind all your social media marketing activities. Leaving it alone and not measuring that information is a substantial social media marketing mistake and can generally keep you away from a successful social media campaign. Just like you monitor the success of any other marketing campaign, you should also track your social media analytics. There are several analytic tools that you can use, such as Google Analytics, SEMrush, HubSpot, and Mixpanel.
Bottom Line
Social media is not just a photo, video, and information-sharing platform, but a tool to help your business grow. Conducting the right social media marketing strategies can bring massive exposure to a company.
At the same time, if you make a mistake in your social media marketing strategy, it can reduce your business sales and result in losses for your business. Therefore, you need to pay attention to the common mistakes mentioned above that can be fatal to your business. That way, you can avoid them and achieve business success without obstacles.
AUTHOR BIO:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro