Advertising Archives

THE HISTORY OF ADVERTISING

Marketing Strategies / By Benjamin Kepner / May 21, 2012 / Advertising, History, Marketing, Marketing and Advertising, marketing strategy

The history of advertising is one that has to be psychologically understood. Sophisticated advertising elements introduced over the years have changed motivational research to define consumer behavior, media analysis to reach targeted consumers, and creative strategy to enhance selling messages. Advertising is a communications tool that functions most efficiently in combination with the centralized exchange: when goods and services are […]

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MARKETING TO VARIOUS GROUPS IN MEDIA

Marketing Strategies / By Benjamin Kepner / February 2, 2012 / Advertising, Marketing, marketing strategy, research

MARKETING TO VARIOUS GROUPS IN MEDIA Marketing to various groups in media can be simplified because of the relatively low-cost entry into the market, ethnic newspapers are the largest medium in terms of the number of vehicles (although they are far surpassed by the audiences of ethnic-oriented television). Most ethnic-targeted publications have experienced a significant

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BUILDING LONG-TERM RELATIONSHIPS

1 Comment / Sales / By Benjamin Kepner / August 11, 2011 / Account executive, Advertising, Advertising agency, Advertising and Marketing, Advertising campaign, businesses, Chick-fil-A, client relationships, emotional connections, jamie martin, Marketing, service innovations

Building long-term relationships: Jamie Martin, Chick-fil-a Advertising, and Campaign Team Jamie stressed the importance of “Building relationships.” Her experiences as an Account executive requires strategy and managing client relationships. The best way to increase advertisements for a company is to create emotional connections with the people that are influent in the community, ad campaigns, employees, and

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THE HISTORY OF ADVERTISING

MARKETING TO VARIOUS GROUPS IN MEDIA

BUILDING LONG-TERM RELATIONSHIPS

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