Sales Enablement

DEVELOPING AND MAINTAINING LONG-TERM RELATIONSHIPS

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The company collects customer information at every point where it contacts a customer-sales, loyalty programs, surveys, direct mail advertising, sales promotions (contest and sweepstakes) and affiliate programs with florists, credit card companies, and airlines, and uses it to create customized communications and product offerings for each of the customers in the database.  A sophisticate4d segmentation […]

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VALS CONSUMER PROFILES FOR MARKETING

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Eiffel Tower Vals consumer profiles for marketing Innovators have abundant resources and high self-esteem, successful, sophisticated consumers, who have taste for upscale, innovative, and specialized goods and services.  Concerned about image as an expression of self, but not as an expression of status or power. Thinkers well-educated consumers who value order, knowledge, and responsibility.  Conservative

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