CONTENT MARKETING PROMOTION BEST PRACTICES
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social media tools
HOW TO LEVERAGE LINKEDIN
How to leverage LinkedIn: STORY OF LINKEDIN: LinkedIn’s early revenue streams were founded by launching job listings and subscriptions, which was enhanced communications and search capability. People need to talk to people they don’t already know in order to get the job done. Advertising has been successful with them because they have the ability to
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CREATING SUCCESSFUL FACEBOOK BRAND AWARENESS CAMPAIGNS
Creating successful facebook brand awareness campaigns: In today’s Facebook-driven social media management you need ways to build your brand. Facebook brand awareness campaign success has common factors that most brand campaigns need that include reach, attention, message quality, and other factors. The Brand Awareness objective in your Facebook brand awareness campaign success includes two optimizations:
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USING FACEBOOK ADS MANAGER TO CREATE ADS THAT CONVERT
FACEBOOK ADS MANAGER Using Facebook ads manager to create ads that convert: A business can share their ad report by exporting the data as a .xls fileAny role can access reports and adjust key metrics within ads manager. A business can’t edit their ad’s image, text, video, or links in Ads Manager if they choose
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STORY OF TWITTER
Story of Twitter: One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber presented Jack’s idea to the rest of the company. It was a system where you could send a text to one number and it would be broadcasted out to all of your friends-Twitter. By March of 2006, Odeo had
FIND ME AN AUDIENCE: HOW TO TARGET SOCIALLY
How often do you watch TV? Your answer is probably less and less. Social TV is always on. Dropcam, WeChat, Tencent, Waze, and Yelp are some of the new emerging platforms. Instagram has allowed marketers to funnel 117 million mobile users by gender, age, demographics, geographic location, and interests. How often do you have your phone?
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SOCIAL MEDIA MEASUREMENT ANALYTICS
SOCIAL MEDIA MEASUREMENT ANALYTICS http://searchenginewatch.com/article/2249515/Social-Media-ROI-14-Formulas-to-Measure-Social-Media-Benefits#smroi-tactic-planning Reuters Social Media Editor, Anthony De Rosa Klout measures influence based on your ability to drive action on social networks and have begun to incorporate real-world influence. The Klout Score is a number from 1-100 that represents the aggregation of multiple pieces of data about your social network activity. We
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QUANTITATIVE SOCIAL MEDIA MONITORING
Quantitative Social Media Monitoring Tools, Tracking and Analytics: TRENDRR This site peruses blogs, microblogs, search engines, social networks, and even video to see what people are saying about your brand and provides numerical analysis to help you understand what it all means MEDIAVANTAGE Designed for PR gurus, this tool gives you instant access to TV,
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DATA AND CREATIVITY: DEFINING DATA-DRIVEN SOCIAL CAMPAIGNS
“Consumers love us until they hate us.” DATA AND CREATIVITY: DEFINING DATA-DRIVEN SOCIAL CAMPAIGNS: Customers connect and how do we engage properly with each to what they care about. Social Data vs. Business Data. It’s too late when a customer has already complained, where are the early indicators. Have Marketing Analytics for long-term customer value. Customer
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LINKEDIN COMPANY PAGE SOCIAL MEDIA MARKETING
Linkedin Company Page Social Media Marketing: For marketers, LinkedIn company pages provide excellent opportunities to highlight products and services, link to marketing offers, drawing in leads that are in need of your content or deals, tell your company’s story, engage with your audience, share career opportunities within your company, and drive word of mouth at
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