Social media

LINKEDIN ADVERTISING CONVERTS SALES OPPORTUNITIES

Linkedin advertising converts sales opportunities LinkedIn Ads allow you to promote your company page through an ad campaign. There’s not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers to depend […]

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SOCIAL MEDIA MANAGEMENT TOOLS

No matter how effective our previous social media tools were, they did not solve the issues of needing proxies, managing multiple accounts, and mixing up the accounts so they don’t look like blatant self-promotion. Tools are helpful, but not an end-all solution with how quickly the social media marketing industry evolves. SOCIAL MEDIA MANAGEMENT TOOLS

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THE ROI OF SOCIAL MEDIA MARKETING FOR BUSINESS

“Piano Man” Gary Vaynerchuk sang us a song on what the ROI of social media means for society at Inbound Conference 2012.  His speech focused on customer retention and realizing that social media has an impact on the way we do business in today’s world. “The way we communicated in the past has now been

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SCIENTIFIC INBOUND MARKETING TIPS AND TRICKS

Social Media Scientists like Dan Zarella are like unicorns and rainbows–they don’t really exist. However, I got the chance to catch a glimpse of Dan’s majestic knowledge of Inbound Marketing at #INBOUND12.  He’s spent a lot of time crunching the numbers to really show inbound marketers what works and doesn’t work.  In this speedy presentation, he cited

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HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY CARE ABOUT

How to create content that people actually care about: Ever feel like people don’t care about the time you spend developing content marketing?  James Andrews dispels the myths of content creation by showing you easy ways to create great looking content.  James Andrews, the founder of Social People, specializes in the creation of digital/social technology strategies,

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LATIN AMERICAN ASSOCIATION SOCIAL MEDIA CAMPAIGNS

Latin American association social media campaigns: From Machu Picchu to Mexico Amor y Pasion Celebrate with us! Night of dance, dinner, art & festivity – Amor y Pasion por Nuestra Comunidad A perfect Valentine’s outing! Amor y Pasion por Nuestra Comunidad – Night of dinner, dance, festivity! Amor y Pasion por Nuestra Comunidad es el

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TWITTER SOCIAL MEDIA TOOLS MEASUREMENT

A post shared by Benjamin Kepner (@benjaminkepner) on Apr 19, 2012 at 6:43am PDT Twitter Social Media Tools Measurement If you haven’t installed Hootsuite or Tweetdeck yet, now’s the time to do it.  If you’re going to use Twitter consistently, put yourself in the place of most potential by spending your time wisely. Who are the people

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FACEBOOK MARKETING MEASUREMENT TOOLS

FACEBOOK MARKETING MEASUREMENT TOOLS

Facebook Marketing Measurement Tools 1. Facebook Insights: This may seem a little obvious, but if you are managing a Facebook fan page before you begin looking for more in-depth tools, make sure you check out your Facebook insights page to see how many people are participating, liking stories or leaving comments. 2. Sysomos Facebook Page

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SOCIAL MEDIA CAREERS BLOGGING SPOTLIGHT

CAREERS IN SOCIAL MEDIA: SPOTLIGHT ON BLOGGING

So you want a career in social media and need help becoming a blogging pro?  Solution: Attend the UGA Career Center sponsored “Careers In Social Media” panel of social media marketers on the discussion of the power of social media-spotlight on blogging.  This panel consisted of: Candace Williams-Brown, Interactive Marketing Specialist, InterfaceFLOR Andrew Robert Moon, Social Media & Marketing

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