Personal Selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service; value added. Personal selling refers to the personal communications of information to persuade unselfishly to someone. The customer buys something such as a good, service, idea, or something else that satisfies that […]
PROFESSIONAL SELLLING Read More »
Innovation = Creativity * Risk Taking Innovation Strategy Process: Innovation is now the centerpiece of corporate strategies and initiatives. Teams need to be the backbone of the IDEO method. “Hot project” teams are infused with purpose and personality. To IDEO, teams always beat individuals. Hot Project Teams should: Come from widely divergent disciplines. Be empowered to
INNOVATION STRATEGY PROCESS Read More »
Year of the Dragon: “EXPECT A WILD YEAR” the words uttered for my 2012 horoscope according to the ancient Chinese zodiac Year of the Water Dragon. I had no idea that my 3 years of Mandarin Chinese studies had given me wise words of wisdom to better prepare for 龙年. Year of the Dragon, and since
YEAR OF THE DRAGON Read More »
The Importance of a Media Database in Public Relations: After a first-day integration philosophy outlook, I spend my first week learning about Public Relations. I never had a job in Public Relations, but I knew it would be to understand not only in this role but in developing media relationships for the future. Sarah had
THE IMPORTANCE OF A MEDIA DATABASE IN PUBLIC RELATIONS Read More »
Newsletter template example: Dear LAA Friend & Supporter, As we progress in an exciting year of growth and change, the Latin American Association celebrates its 40th year anniversary in 2012. Looking forward, we reflect on the LAA’s story of hope and transformation and the important role you have played in helping this story unfold.
NEWSLETTER TEMPLATE EXAMPLE Read More »
Things I’ve learned, relearned, and am still learning: What can brown do for you? UPS, the world’s largest shipping carrier company in the world, is a top leader different from the rest rooted in democracy with a small d. Michael L. Eskew, former chairman and chief executive officer of United Parcel Service from 2002—2007 and
THINGS I’VE LEARNED, RELEARNED, AND AM STILL LEARNING Read More »
Pricing strategy Revenue=price times quantity Prices around the world account for differences in currencies, taxes/tariffs, and consumer demand. Firms take considerable pains to discover and anticipate the pricing strategies and tactics of other firms. Pricing is given a great deal of attention because it is given a great deal of attention because it is considered
Three keys to expertise unlocks performance: If you ask any company looking for people to better perform in business–it’s all about the experience. Cue Terry Third Thursday. Experiential marketing has become a great teacher for me now in the year of the water dragon by Terry Talking every step of my way to performing better
THREE KEYS TO EXPERTISE UNLOCKS PERFORMANCE Read More »
Global marketing management benefits: With respect to global marketing management, the catchphrase of the 1990s was “global integration v. local responsiveness.” From a marketing perspective, customization is always best. Nestlé is used as an example in the text to demonstrate how major corporations are moving in a truly international (global) direction. All of the following
GLOBAL MARKETING MANAGEMENT BENEFITS Read More »
Strategic decisions to be made in the marketing plan, the design, development, branding, and positioning of the product are perhaps the most critical. Product-something that buyers can acquire via exchange to satisfy a need or a want (food, entertainment, information, people, places, ideas, etc.) Products are not created and sold as individual elements; rather than
PRODUCT MARKETING STRATEGY Read More »
