SALES PLAYBOOK FOR A SOCIAL MEDIA MARKETING AGENCY

Marketing Agency CHALLENGES in order to drive sales Find customers before your competitors do, First-mover advantage Have an outdated website that doesn’t reflect the scope, quality, and impact of their work Their website and marketing efforts have little impact on their sales efforts They no longer have sufficient time to prospect for new business Rely

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ENGAGE YOUR AUDIENCE WITH FACEBOOK LIVE

    Facebook Live is a way for people to broadcast to the world in real-time. Unless you’re broadcasting via Live API, you’ll need the following: a WiFi or data connection, a Facebook account, video encoder, and a smartphone or desktop. The power of Facebook Live is real-time interaction! Have a more successful broadcast when

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PROSPECT PROSPERITY PROSPECT BASE

PROSPECT PROSPERITY PROSPECT BASE

  A prospect is a potential customer that meets the qualification criteria established by your company.  Prospecting is identifying potential customers.  A Prospect Base is made up of current customers and potential customers.  Use the What if? Analysis and 20:80 Rule.  Always have a group of people that can be promoting the importance of prospecting. 

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OPTIMIZING YOUR YOUTUBE CHANNEL FOR REVENUE

Optimizing your YouTube channel for revenue using revenue shares is generally calculated according to the number of active monetized claims. For example, if a video is claimed by four non-music assets, all of which are set to monetize for a territory, each partner would receive 25% of the revenue. In a multi-claim scenario (aka “mashup”)

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CAMPAIGN PLANNER

FACEBOOK CAMPAIGN PLANNER

  Summited the highest peak in Colorado 🌲🏔🧗‍♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans

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FACEBOOK ADVERTISING SOLUTIONS

Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer

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FACEBOOK VIDEO ADS

View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a

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UTILIZE FACEBOOK MESSENGER COMMUNICATION

UTILIZE FACEBOOK MESSENGER COMMUNICATION

Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1 When you UTILIZE FACEBOOK MESSENGER

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EMAIL MARKETING AUTOMATION ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you

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