The growth of travel in Germany: The German National Tourist Board (GNTB) convened its 41st Germany Travel Mart during the final weekend of April for the first time in the state of Thuringia, one of the five eastern states of the former German Democratic Republic. Germany is now preparing to celebrate “Luther in Germany” as its tourism theme in 2017 to mark the 500th anniversary of Martin Luther’s posting of his 95 protests against Catholicism in 1517, the launch of the Protestant Reformation. Germany has years of tourism plans, however, for this central state of Thuringia beyond celebrating native sons Bach and Luther. As described by Petra Hedorfer, CEO of the GNTB in her opening press presentation, the marketing theme brand for all of Germany in 2016 is “Holidays in the Heart of NATURE,” a brand that should serve Thuringia well beyond next year. Germany’s national railway company Deutsche Bahn, a co-sponsor of the German Travel Mart, discussed new, upcoming ICE speed train routes that will shorten travel times between the eastern cities and further heighten Thuringia’s location advantage. Germany received a record 75.6 million overnight stays last year. While Europeans accounted for 75 percent of the 2014 guests, the U.S. continued to be the largest overseas market for Germany with a record 5.2 million overnight stays during the year, the first in which U.S. visitors accounted for more than 5 million overnights in Germany. The U.S. is the sixth largest international growth market for Germany, behind Switzerland, the Arab Gulf States, China, the UK, and Poland. It was widely discussed around the travel show that the Germany Brewers Association of large factory breweries is planning next year to celebrate the 500th anniversary of the 1516 German Purity Law, considered the oldest food law in the world.
Germany has High Lead Time and FTI=Love US, similar to % of business is the Agency Model. The country prefers Specific Hotel Names and very reliant on Data Export technologies. Overall the country has Higher Average Stay with Low Cancellation Hotels.
The growth of travel in Germany
EMERGING COUNTRIES – Hotelbesonline.com
Lowes Price wins in except attribute; May see PRB/B2B Contract
Clients can pull static content
Destination ID, City, etc.
SOAP UI, Codes
JAPAN
Apple World, JCH Co. Limited, Jworld Travel
High Lead Times, fewer Words the better make it visible and tangible, good credibility (Credit Line), Strong Partnership
High Demand, What revenue did they do?
ITALY
Pastel Colors and growing overall; When do you mix; do pie charts
Top Destinations: Rome, Paris, London, and Amsterdam
People are not free with data; Booking/Low Search
Using Kayak, Trivago, Offline client/Data Client
ALBA
- Not office/individual clients
- Francesco-Naples
- Esri-Paris
- Didn’t update need to meet with them
- Direct contracts with parks?
Focus on NA comment
Best Outcome: Understand Information; enriching the portfolio, turning the downtown, Westminister first travel company in China
- Majority of clients don’t like Despegar
- Don’t put up numbers of competitors/client information
- Don’t do a math lesson on board
- 14 White Labels with American Airlines
KOREA
- Neil Tour-B2B2C
- Monitor/Worldpass?
- The winner in the market
- What Hotels?/For Gross
- Pitch was shorter than data
- Develop something that shows credibility
- The opportunity was a secret
- Hotels you are missing out on
- CTRIP=Booking.com
- Reasons why Hotels don’t show up
UK
- Top Agencies in the UK are Stella Travel and Services UK
- AMEX-Safest Distribution; Opaque Distribution in Points
- Airline Package is the safest distribution
- Riskiest is OTA->Stella
- YOY Growth
- Travellanda and Total Stay
- Travel Republic
UK Doesn’t buy Dubai cause they are B2C and Direct Contract
- Mapping
- $ Competitors (Net/Markup)
- We are not promoted in the website
- LEAD TIME/ADR/Cancellation Rate
The average UK traveler to go to Las Vegas takes 2 months in advance. Travel companies have systems that incentive and penalize if you cancel or book in advance.
BRAZIL
LC DE SILVA OPERADORA
Opportunities: Potential, Language, Mapping, and Pricing
Gannan 2% of Expedia Conversion; July – Brazilians, and Argentinians; Argentina economy collapsed
Maracaibo; women don’t work or 100 Million
Brazil- World Cup/Elections
Brazil:15->4; 20 suppliers, Localize with destinations
Hotels mapped in Brazil Don’t Sell, but look at search and why the sales decreased from 2013-2014
Amount of the time to map/How much to map
Visibility: Intermediary, B2B, MMT, and CVC
Direct Contract with they don’t find a lot of product; Brazil Growth
Brazilians like to compare ratings to Tripadvisor
US
US-business issues
Bridge2Solutions-Points Redemption
Potential %=PRB on Bridge/PRB from Tourico
Rockettral + I.C.E.
The largest Chinatown is Las Vegas
B2B2C-Pushing to Consumers without violating parity
Houston-IB Travel
What Banks are you using is public information
- Mexico?
- Account Manager points.com->Trade points
- US Airways Merger=American Airlines
- Incentives need to delete
- Affinity Solutions-Mobile and Day? Lead Time
- 14% of Inventory is not booked
By how much price? Probably not a lot. LAN/TAM; Abandon Switchfly and go to direct to XML
Market share: a Delivery, engaged client with market share and US vs. Market share in the country
EDM-Largest Denmark Travel Agency
Best Holiday travel agency in 2014; Provider name/Check-in year
Promo with Marketing Team for Test Product
Don’t introduce negatives; Best Defense is to know the product
Paris is #1 Destinations for Americans
3 Different XML TYPES:
- Car
- Hotels
- Activities
THE GROWTH OF TRAVEL IN GERMANY: