QUALITATIVE SOCIAL MEDIA MONITORING AND SOCIAL MEDIA LISTENING TOOLS

ALTERIAN SM2

Qualitative social media monitoring and social media listening tools. More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tones, and trending topics for your brand as seen across a host of social media and outlets. 1. Alterian SM2: More in-depth than some other social media monitoring services, Alterian
provides advanced user behavior statistics, demographics, location, positive or negative tone, and trending topics for your brand as seen across a host of social media outlets and websites.

PEOPLEBROWSR

Offers sentiment monitoring, trend reporting, and audience profiling.  They provide 1000 days of Twitter History. Research.ly and Analytic.ly are PeopleBrowsr’s main products and offer sentiment monitoring, trend reporting, and audience profiling. Their main claim to fame at the moment is their recent announcement that they provide 1000 days of Twitter history.

SOCIALMENTION

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.  Competitive advantage: provides a point-in-time social media search and analysis service, daily social media alerts, and API.  The pricing is free.  Customer base includes anyone involved in social media. An application that lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand.  You can also set up alerts so that you will be told anytime someone mentions your brand. This free web-based application lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand. You can also set up alerts so that you will be told anytime someone mentions your brand.

BRAND EYE

A slightly different type of social media listening tool, BrandsEye helps you
manage your online reputation by finding all of your brand mentions, the reputation of their source, the sentiment, and even flags mentions that you may require immediate attention detailed demographic and geographic information and competitive analysis

SOCIAL RADAR

Created by Infegy, Social Radar is a listening tool that allows you to visually see information flow between influencers, identify key conversations and determine tone. Additionally, Social Radar’s historical data about your brand goes back to 2007, so you can see how your influence has changed over time.

BRANDWATCH

Check out how many mentions your brand has on the internet, where
they are coming from, and how far the comments have reached.

LITHIUM SOCIAL MEDIA MONITORING

This dashboard, reminiscent of Google analytics, monitors virtually every online social media channel and provides you with an overall score of how well your brand is doing.

ATTENTION

Social Media Dashboard is an online social media monitoring platform that gives you the tools to achieve an in-depth understanding of who is writing about your brand, what are they writing about, which social media platforms generate the most buzz for your brand and how the online conversation evolves over time.  Competitive advantage: Segmentation, Buzz Trends, Automatic Sentiment Analysis, Live quotes, coverage, and easy to use.  Customer base: Disney, Phillips, Microsoft, Hp, Lexus, Samsung, Johnson and Johnson.  Attention is used as a monitoring software that is multilingual, where you can receive results and understand the buzz about your brand worldwide. The added perk for this monitoring software is that it is multilingual, meaning you can receive results and understand the buzz about your brand worldwide. Users also herald that Attention has more of a brand focus than some of their competitors.

SYSOMOS MAP/COLLECTIVE INTELLECT

Social Media Monitoring Tool.  The Competitive advantage: Key Influencer Detection, Sentiment Detection, Topic Aggregation, scope on social networks and blogs. Software that helps monitor what people are saying about your brand, determine sentiment and identify influencers.  Also provides detailed demographic and geographic information and competitive analysis. Sysomos flagship product, MAP provides access to millions of conversations dating back to 2006. The software helps monitor what people are saying about your brand, determine sentiment, and identify influencers. Heartbeat runs on the same technology as MAP but is geared more towards brands interested in the day-to-day monitoring of buzz, as opposed to in-depth market research. Though the amount of information is more limited to this tool, the user-defined dashboard makes it easier for
marketers to quickly find the information relevant to them. Collective Intellect goes beyond monitoring what is being said about your brand online and analyzes specific posts and snippets of posts to get the true sentiment surrounding your brand. Additionally, they identify who the influencers are for your brand.

BRANDWATCH

Check out how many mentions your brand has on the internet, where they are coming from, and how far the comments have reached.

SOCIAL RADAR

the listening tool that allows you to visually see how information flows between influencers, identify key conversations and determine tone.  You can go back to 2007, so you can see how your influence has changed over time. Delivers news within the Facebook leveraging timeline to enable broader circulation.  Competitive advantage is Brand Recognition, More traffic to sites, social network integration.  Pricing: Provide a feed for free, 1,000/month for partners. Qualitative social media monitoring and social media listening tools.

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QUALITATIVE SOCIAL MEDIA MONITORING AND SOCIAL MEDIA LISTENING TOOLS