Design professional learning development: As you design professional learning for a school or organization, it is crucial to conduct conversations with leaders and teachers to align your training vision with the organizational vision. Professional development takes on many forms— from passive listening by the participants to self-directed learning with little to no structure. Gathering data […]
DESIGN PROFESSIONAL LEARNING DEVELOPMENT Read More »
Marketing strategy small design firm: Analyze your firm’s strengths and weaknesses honestly. Set realistic marketing goals based on your firm’s financial means. Design your program around your needs and interests. Record your goals and marketing plan. Identify your markets through careful research. Involve as many of your staff in the promotion of the offices as
MARKETING STRATEGY SMALL DESIGN FIRM Read More »
Ephemera/SWAG Design Process Marketing swag design process: Objects with a short life, or more simply put, stuff. Pens, pencils, highlighters, mugs, commuter cups, steins, coasters, apothecary jars, sports bottles, portfolios, pad holders, CD cases, folders, pocket planners, letter openers, mouse pads, screen sweeps, notepads, memo cubes, 3M Post-its, magnets, rulers, balloons, tins, yo-yos Frisbees, playing
MARKETING SWAG DESIGN PROCESS Read More »
The design is an iterative process that seeks to integrate meaning with form. Elements of a Brief: Review of Process to Date Industry Trends Key Stakeholders Internal Audit Competitive Audit Interview findings Research findings Brand Architecture Brand Attributes Brand Strategy Goals Closure and next steps The Naming process is a complex, creative, and iterative process
DESIGN: Brand Strategy Read More »
Graphic Arts Production: Printing is a means of graphic communications and the reproduction of quantities of images, which can be seen or perceived visually. EVOLUTION: pictographs–>ideographs–>cuneiforms–>hieroglyphics–>alphabet Web presses are used almost exclusively by gravure and have been a dominant factor in lithographic printing since 1954. Papermaking was invented in China. Five major printing processes use
GRAPHIC ARTS PRODUCTION Read More »
Design Processes: Letterhead Design Process. Clarify use–>Determine Need–>Get Content–>Develop Design–>Identity paper–>Determine production method–>Manage Production (Standard letterhead size is 8 ½ x ll used in Canada, Mexico, and US.) Business Card Design Process Clarify positioning–>Determine need–>Finalize content–>Develop Design–>Identity Paper–>Determine production method–>Manage production Brochure System Design Process Revisit big picture–>Design a cover system–>Determine Typographic System, Determine artwork–>Design
RESEARCH MESSAGE MAPPING Brand identity ideals Vision-compelling by effective, articulate, and passionate leaders is the foundation and the inspiration for the best brands. Meaning-The best brands stand for something — a big idea, a strategic position, a defined set of values, and a voice that stands apart. Authenticity-clarity about its market, positioning, value proposition, and
RESEARCH MESSAGE MAPPING Read More »
TYPES OF DIGITAL GRAPHICS – Global Social Media Marketing Computer art Synthetic art Mechanical art CAD-computer assisted design or drafting is used in technical drawing or illustration Pixel-picture element Bit maps-real-world analog to a mosaic made from tiny colored tiles Types of Digital Graphics: Dithering, or mixing tiles of the available color of shades of
TYPES OF DIGITAL GRAPHICS Read More »
FINDING YOUR WAY AROUND REPRODUCTION FILES What type of image is it? Is it a photographic image with continuous tones or is it a graphic design image with solid color, crisp edges, and line art. How is it going to be reproduced? Professional printing, office printing, and screen display have different file requirements. Some documents
FINDING YOUR WAY AROUND REPRODUCTION FILES Read More »
