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Looking to grow your YouTube channel? Look no further! Check out our free YouTube Marketing Course!

Every day, over a billion learning-related videos are viewed on YouTube. It’s free to host videos and offers unlimited, free storage for all accounts. It is the second most popular search engine in the world and owned by the number one visited website in the world, Google. It offers better analytics for businesses to track ROI (Return On Investment) and is free compared to other paid video platforms. YouTube was invented by Chad Hurley, Steve Chen, and Jawed Karim after wanting to send dinner party clips around by email was a bust. The emails kept getting rejected because they were so big, thus YouTube began as a venture-funded technology startup, primarily from an $11.5 million dollar investment by Sequoia Capital. One year later YouTube was purchased by Google Inc. for $1.65 billion dollars in Google stock!

BENEFITS OF OUR YOUTUBE MARKETING COURSE IN TODAY’S WORLD

YouTube provides online video community services for people to discover, watch, and share originally-created videos. The company offers a forum for people to connect, inform, and inspire others. They also act as a distribution platform for original content creators and advertisers.

ADVERTISING: YouTube’s Promoted Videos program allows publishers to place bids for keywords in order to achieve placement on relevant YouTube search results pages. It’s very similar to Google’s auction mechanism for publishers via Google Ads. Promoted Videos are contextually matched to YouTube partner watch pages based on the content of the video and text on the page. This gives publishers an extra promotional boost on video pages that are naturally related to the audience’s interest.

REVENUE STREAM: YouTube channels can offer $4.99-a-month “channel memberships” that users can buy to access exclusive content as well as a live streaming feature called “premieres.” Premieres let channels pre-record a video and upload it as a live stream. People watching the live stream can pay the creator to get their comments noticed through a feature that’s already on the platform called “super chat.” They can make money as a YouTube partner, using Amazon affiliate links, creating an online store, or building an email subscriber list.

ENTERTAINMENT: YouTube reached an agreement with MGM, Lionsgate Films, and CBS allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for US viewers called “shows“ in 2008. YouTube then introduced an online film rental service and YouTube Red (now called YouTube Premium).

USERS: YouTube has over one billion users (one-third of the entire internet-using population). Half of all YouTube views come from mobile and its app is dominating mobile streaming space outranking Netflix, Hulu, and Twitch by offering more opportunities for mobile discovery and reach. YouTube also offers various supplemental features, including personal profile pages for users to save their favorite videos, subscribe to other users/channels, and create playlists, as well as search categories and specialized areas.

HOSTING: An unlisted video gives an unprotected URL that you can share with anyone and are still able to upload/host the videos on YouTube and embed it onto your site, but it won’t be visible on your YouTube page. You could also create a password protected gated content resource library on your website. Private videos can only be viewed by those who are invited to view them by the uploader. The uploader can choose up to fifty people to share the video with.

PUBLISHING: Anyone with an Internet connection can post a video. Each YouTube video is accompanied by a piece of HTML, which can be used to embed it on a page outside YouTube. This functionality is often used to embed videos in social networking pages, blogs, etc. YouTube Pre-Production will include writing scripts and designing an outline of the video. You need to consistently publish videos to keep raising your subscriber count. 

EDUCATION: YouTube is an ideal place for creative students to host and share videos. Investing in creating a channel allows students to have a professional video presence and build an audience of followers to share their work with. Some students who are reluctant to speak up in class have found a new voice when given digital technology tools to help motivate classroom collaboration. Many educational and tutorial video products are being sold on YouTube. Derek Holder of Little Baby Bum and Grant Thompson of The King of Random are two of the most popular educational YouTubers today! Thompson has collaborated with brands among the likes of Casper and Hello Fresh, and Holder now has a Netflix series from his YouTube and a merchandise line.

ACCESSIBILITY: Youtube supplies about 40% of all videos watched online for free. Video sharing is one of the most important parts of Internet culture. Standard account holders can share a variety of topics, limited to fifteen minutes in duration. YouTube allows users to view their videos on web pages outside the site.

CUSTOMIZATION: YouTube channels have customizable look and feel (colors, layout, etc.) and the ability to organize your Youtube content for others to view. You can quickly add a video to a playlist directly from within YouTube without having to open a Google Doc. Users can easily save these playlists to their YouTube channel. Don’t forget, your YouTube Guide easily allows you to access all your subscriptions, playlists and saved playlists from other users. 

GLOBAL: Empower the teachers to be learners along with their students by sharing videos from students around the world. This provides a huge global impact in classrooms. Curate strong examples of classroom instruction or inspirational videos to help your community as they develop their comfort with technology integration. Invite each participant to subscribe to your channel to stay connected to your future curations. You can even create and design video tutorials on YouTube to help teachers build confidence with technology skills.

YOUTUBE SOCIAL SELLING FUNNEL

Promoting your YouTube videos is a trick of its own.

  1. Stranger = Watches your YouTube video and clicks on call to action button
  2. Lead = Signs up to your email list to download your freebie
  3. Prospect = Receives more helpful tips from you
  4. Customer = Buys your premium video content

Our YouTube Marketing Course Includes:

Ready to learn how to use the most powerful video platform and number two search engine in the world? Fill in the form below to get our YouTube Marketing Course!Y

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