No matter where you’re from or how old you are, you can probably name a classic YouTube content format: “How to videos”, “haul videos”, “fail videos”, “unboxings”, “reaction videos”, “challenges”, and “bad lip readings” are only some. Formats frequently introduce interactivity into video-watching. Three of the top channels on YouTube (The Fine Brothers’ React Series, […]
YOUTUBE CONTENT FORMAT GUIDE – IMPROVE YOUR CHANNEL! Read More »
YOUTUBE CONTENT OWNERSHIP Improving your YouTube content ownership knowledge is crucial, and it all boils down to copyright. Copyright is just one form of intellectual property law that protects original works of authorship for a set period of time. If you’re the copyright owner, this protection grants you exclusive rights to control how your work
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GSMM Sales Funnel Cycles: Any industry or services specific sales funnel for GSMM Website Services Q2 Top of funnel Use lead magnets to acquire leads at low cost by positioning your agency as a source of value and authority in a troubling time: > downloads> Checklists> Swipe files Middle of funnel Grow your community and create
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The rapid fire testing methodology is an awesome tool that our CEO learned in the Cat Howell Academy! Essentially you will be creating lead ads of each potential lead magnet and testing this to your ideal audience to see what they respond to best. Dedicate about $50-$100 to this test. Test different ad groups as
Facebook Lead Ads Messages Rapid Fire Testing Lead Magnets and Audiences Read More »
What are some good examples of the best internships out there? (Look at google as a great example) 200 hrs/ class credit Opportunity to move to part-time freelancer Real-work experience Potential Gifts Weekly Meeting Quarterly Training Learning from an 8yr pro Marketer Certification programs One reimbursement to join a professional networking community Ability to create
GSMM Internship Program 2019 Benefits Read More »
Consumer Journey Data through the consumer journey: Data is available all the way through the consumer’s journey — as they move from awareness to purchase. Relevant creatives can be targeted based on the stage of the journey — from engaging with new prospects, positioning a brand during consideration, to driving purchase and repeat purchase. Data
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Lou learned that Google Web Designer makes it easier to build engaging banner ads by providing what? Banner ad templates with advanced HTML5 components How can Lou build responsive creatives with Google Web Designer that will work with any screen orientation? Google Web Designer’s Timeline lets you create and manage complex animations in creatives.
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Storytelling as a campaign strategy Marketing Platform: Within a Marketing Platform, storytelling is an insertion order type that allows you to define a sequence of steps, called line items. This allows a brand to tell a story across display and video. Storytelling can be done across both programmatic buys on the open web, as well
Google Marketing Platform Read More »
Hey Academites,In week 5, I feel like I finally have everything in place to launch my funnel minus cash to run it……sad panda face. My mom and COO agreed that I don’t have the money with all my personal financial issues but it’s time to gamble on Halloween as my launch date so we hit
GSMM Team – Please keep me posted on Mile High Pitch Application, Pitch deck edits, and sales sheet this week. Academy weekly post to facebook group below. Hey Academites, In week 4, I finally experienced hard burnout between managing client projects, strategic partnership/sales opportunities, meetings with CEO Advisors about my personal use of time with
