Advertising on Youtube: Video ads run on YouTube and across the web through the Google Display Network. With more than one billion users, YouTube is available in 70+ countries and 60+ languages and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through two million sites […]
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A post shared by Benjamin Kepner (@benjaminkepner) on Feb 13, 2015 at 4:26pm PST Google’s video offering on mobile Video Masthead — Including optional interactivity; The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home
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The growth of travel in Germany: The German National Tourist Board (GNTB) convened its 41st Germany Travel Mart during the final weekend of April for the first time in the state of Thuringia, one of the five eastern states of the former German Democratic Republic. Germany is now preparing to celebrate “Luther in Germany” as
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The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States. American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated
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Monitoring google display network campaigns: To see how many viewable impressions your ad received in a cost-per-thousand viewable impressions campaign, follow the steps below. 1. Campaigns, Ad groups, Ads, or Display Network tab, click the Columns drop-down menu right above the statistics table. 2. To add a pre-defined set of Viewable CPM columns, select Branding.
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How to leverage LinkedIn: STORY OF LINKEDIN: LinkedIn’s early revenue streams were founded by launching job listings and subscriptions, which was enhanced communications and search capability. People need to talk to people they don’t already know in order to get the job done. Advertising has been successful with them because they have the ability to
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Subtypes Standard subtype campaigns: use basic location and language targeting, bidding and budget settings, and common ad extensions. Standard is recommended. All features campaign subtype: ad scheduling, location, and ad delivery methods. For example, you could schedule your ads to show only when your store is open. All features is recommended for more experienced advertisers.
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Hakuna matata A photo posted by Benjamin Kepner (@benjaminkepner) on Dec 12, 2015 at 6:49pm PST Visiting Disney this year got me thinking. Ever wonder what the EPCOT stood for? Experimental Prototype Community Of Tomorrow for those Disney nerds keeping track. Actually, Walt Disney envisioned Epcot to be an actual city where people would work and
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Types of Facebook customer conversions: Implement Events and Conversions with your Facebook Pixel tab and click the Create Conversion button in order to select one of the following tracking methods: URL-based – URL-based custom conversions allow you to define a subset of standard events as conversions based off keywords in the URL. Event-based – Event-based
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