Delivering facebook ads that win: 1.9 billion people a month access facebook. Every day, more than a billion people access Facebook via a mobile device. By advertising on Facebook, you can spread your business to the right people, bring people to your store or website, and sell more. Direct ads based on location, age and gender, and interests. Advantages of having a business page include having an unlimited number of fans connected to your page, promote your business, gather information about your fans, show your company address on a map, fans can check-in at your business, show when your business is open, exchange messages with your fans.
Local Business or Place. That’s right if you are completing this module you are likely to be an entrepreneur, an owner of your own business, or a representative of a small or medium business.
The other categories are:
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- Company, Organisation or Institution – If you represent a large company or organization.
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- Brand or Product – Reserved for big brands like Coca-Cola.
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- Artist, Band or Public Figure – If you represent a musician or if you’re a professional speaker.
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- Entertainment – If you’re in the entertainment industry – for example, if you represent a sports team.
- Cause or Community – For NGOs.
Like your page or a post, comment on a post, share your page or a post. Let’s create an ad for the Roman Pizzeria to attract more people who live or work nearby. Follow the steps below to create the ad.
Facebook objectives: Boost your posts, promote your Page, Send people to your website, increase conversions on your website, Get installs of your app, increase engagement in your app, Reach people near your business, raise attendance at your event, get people to claim your offer, get video views,
Step 3: Choose an image for your ad
The next step is to choose an image for the ad.
Here are some tips to help you choose an image that will attract attention:
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- Avoid logos
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- Use color images
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- Use real people and objects
- Choose high-resolution images
Your text should:
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- Be short and simple
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- Include dates (if you are running a promotion)
- Call your audience to action (for example, check out the new restaurant)
- The newest neighborhood restaurant has just opened. Check it out!
- Every Tuesday: 50% discount on Margherita pizza. Enjoy!
- Find out about the dish of the day in the Roman Pizzeria!
You can choose the age and gender of your audience. You can also determine the interests of the people you want to reach.
The primary audience for the Roman Pizzeria is university students who are aged between 18 and 25 so you set the age accordingly. As the Pizzeria is geared towards both males and females, you set the gender to ‘All’.
You select the interests of the people who you want as your audience. Run local GSMM ad for $5/day FOR eight days. Your goal when advertising on Facebook is to get more customers to visit your company website. Very good! People identify with images containing real objects and other people. Color images will attract attention to your ad.Your goal when advertising on Facebook is to get publicity for the Page. You want the fans of your shop to like, comment and share content posted on the Page. Pictures of people in your T-shirts who are interested in fashion magazines, shopping and makeup. Age demographic 20-50
Facebook has identified 7 Creative elements that deliver Facebook Ads that win:
- Focal Point
- Brand Link
- Brand Personality
- Informational Reward
- Emotional Reward
- Noticeability
- Call to Action
You can see the performance of your advertising objective in Ads Manager and Power Editor. Oppa’s strategy of choosing Page post ads on News Feed, using targeting filters and Custom Audiences, and the partnership with Adroll, brought the company good results.
- 75X return on ad spend
- 50% reduction in cost per acquisition
- 1,000+ products advertised in a dynamic way
- 1 million people reached
- Record conversions in one month
Your ads stop running when they hit budget limits:
- Account Spend Limit: This is the amount you set for your whole ad account. You can check and change your account spend limit in your billing manager. To change your account spend limit, select Edit next to your current account spending limit amount, enter your preferred limit, and select Save.
- Ad Set Lifetime or Daily Budget: This is the budget you set when you create an ad set.
DELIVERING FACEBOOK ADS THAT WIN:
Be sure to deliver the best ads for A/B Testing. The ad featured here gained 138 new relevant fans converting at .76 per page like. I would recommend doing a post for all your new fans weekly. Maybe a Shopify link post to buy a product or a shout out tagging your new fans. You can tag people under Facebook page settings.
Edit and Manage Facebook Ads
- Edit ad sets and ads one at a time, or at scale
- Duplicate campaigns, and sets, and ads
- Create and edit ads in bulk with the import/export tool
- Gain insight into advanced actions, such as split testing, campaign tags, and automatic rules
Remember, you’ll set an ad objective (which aligns with your business goal) at the campaign level, specify delivery options (audience, placements, schedule, and budget) at the ad set level, and set your ad format, creative, and copy at the ad level. After a campaign launches, you can still adjust messaging, creative, budget, placement, schedule, and targeting.
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