marketing success

FINDING YOUR WAY AROUND REPRODUCTION FILES

FINDING YOUR WAY AROUND REPRODUCTION FILES

FINDING YOUR WAY AROUND REPRODUCTION FILES What type of image is it?  Is it a photographic image with continuous tones or is it a graphic design image with solid color, crisp edges, and line art. How is it going to be reproduced? Professional printing, office printing, and screen display have different file requirements.  Some documents […]

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QUALITATIVE SOCIAL MEDIA MONITORING AND SOCIAL MEDIA LISTENING TOOLS

ALTERIAN SM2 Qualitative social media monitoring and social media listening tools. More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tones, and trending topics for your brand as seen across a host of social media and outlets. 1. Alterian SM2: More in-depth than some other

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DEVELOPING AND MAINTAINING LONG-TERM RELATIONSHIPS

The company collects customer information at every point where it contacts a customer-sales, loyalty programs, surveys, direct mail advertising, sales promotions (contest and sweepstakes) and affiliate programs with florists, credit card companies, and airlines, and uses it to create customized communications and product offerings for each of the customers in the database.  A sophisticate4d segmentation

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EFFECTIVE BRAINSTORMING TECHNIQUES IDEATION

EFFECTIVE BRAINSTORMING TECHNIQUES IDEATION

Clarify the focus on the event Playful rules – this is about enabling – not disabling One conversation at a time Stay focused on the task Encourage wild ideas Go for quantity Be visual Defer judgment Build on the ideas of others Number your ideas – allows indexing later Build and jump – use flip-chart

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personal branding

BLOGGING AND PERSONAL BRANDING CREATES MARKETING SUCCESS

A University of Georgia student gazes from the Grady College of Journalism and Mass Communication building as the communicators of tomorrow meet between the heart of North Campus and Sanford Stadium with a view of the stairs leading to the International Bussiness Program at the Terry College of Business before the classic arch. I obliviously entered the building without unbeknownst to me

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