Attribution Models for Search Ads 360 Like the top scorer that receives all the attention after a game, the last ad click is often given all the credit for driving conversion. Because that approach doesn’t allow for the nuance of how all the parts of your media plan work together, Search Ads 360 was developed […]
In the late 1990s, digital marketing debuted to great fanfare, but it was still fundamentally about advertising to customers. However, in the past several years, new social and search engine marketing tools have upended that paradigm. “None of the universities are teaching SEO,” says George Fisher of Response Mine Interactive and Stacey Williams of Prominent Places. That’s
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