YOUTUBE CONTENT OWNERSHIP Improving your YouTube content ownership knowledge is crucial, and it all boils down to copyright. Copyright is just one form of intellectual property law that protects original works of authorship for a set period of time. If you’re the copyright owner, this protection grants you exclusive rights to control how your work […]
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Creating and uploading YouTube thumbnails are two of the most important keys to getting people to click on your video and watch it! Plan your thumbnail out ahead of time and take a good picture to use for your thumbnail. Add simple and easy to read text with Photoshop (or this free web-based program called
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What is Programmatic Buying? Programmatic buying is a way to buy online ad space using the power and speed of computers. It’s much faster than the traditional ad buying process. Let’s take a closer look at how it enables media buyers to buy ad space, across multiple sites and networks, with one workflow. Programmatic buying
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Global Social Media Internship Experience and Career Growth Digital Marketing Industry Overview: Global Social Media Marketing (GSMM) is a part of the emerging industry of digital marketing consulting. Many small to medium businesses have begun to see benefits of growing a strong social media base to help drive consumer traffic, whether it’s
DIGITAL MARKETING MANAGER INTERNSHIP EXPERIENCE AT GLOBAL SOCIAL MEDIA MARKETING Read More »
Brands Broadcast; Creators Connect. YouTube influencers already speak to (and are trusted by) your target audience, no matter what you’re promoting. Creators possess in-depth knowledge about YouTube Analytics, viewership patterns, and content strategy. Like-minded and connected, they are more than merely viewers, or eyeballs; they are a tribe. They can be on-camera talent, writers, camerapersons, video editors, and
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53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you
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Google AdWords campaign management: Create and edit campaigns, ads, keywords, and Display Network placements. Get a quick sense of your account’s performance over time by viewing the performance summary graphs and tables of campaign statistics. The Campaigns tab is where you’ll likely spend the most time in your AdWords account. From here you can: Receive alerts: You
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Create Google AdWords campaign goals: Optimization is the process of adjusting parts of your account — like your keywords and ad text — as well as your website to improve the quality and performance of your AdWords ads. Use it for advertising goals, gain traffic, lower costs, and improve conversions. Based on your advertising goals,
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Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have
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A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT GOOGLE ADWORDS TRAFFIC SOURCES TRACKING Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or
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