You can use Facebook split testing if you choose one of the following objectives for your campaign: Conversions App installs Lead generation Split testing divides your audience into random, non-overlapping groups who are shown ad sets with identical creative. This randomization helps ensure the test does not introduce other factors that may skew the results […]
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Facebook Ad Account Settings area contains the following sections: Ad Accounts: Set up or edit the name of your ad account, choose your currency, enter a business name, address, and tax ID number, and specify whether you’re purchasing ads on behalf of a business or an agency. This is also where you can set an
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Facebook Marketing Guide – People-based measurement enables you to accurately assign credit to each conversion, by tracking the entire consumer journey across publishers, devices, and platforms. This knowledge empowers you to make data-driven decisions on where to best-put ad spend to achieve optimal results and increase revenue. Helps you understand the cross-device, people-based path to
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Campaigns Options you set at the campaign level reflect a concrete business goal. The business goal you want the ad to drive is your ad objective. This might be Brand Awareness or Catalog Sales. Every ad set or ad within a single campaign will share the same ad objective. Ad Sets Options you set at
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A post shared by Benjamin Kepner (@benjaminkepner) on May 18, 2018 at 10:44pm PDT Creating Facebook 360 videos and photos through Virtual Reality (VR) content refers to a simulated 3D environment that has a greater degree of immersion and interactivity than 360 video content. However, VR native content does not live on the Facebook News
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Facebook Live is a way for people to broadcast to the world in real-time. Unless you’re broadcasting via Live API, you’ll need the following: a WiFi or data connection, a Facebook account, video encoder, and a smartphone or desktop. The power of Facebook Live is real-time interaction! Have a more successful broadcast when
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Summited the highest peak in Colorado 🌲🏔🧗♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans
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Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer
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View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a
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Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1 When you UTILIZE FACEBOOK MESSENGER
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