______________________________________________________________________________ Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.* […]
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A post shared by Benjamin Kepner (@benjaminkepner) on Feb 27, 2018 at 11:58am PST TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK CRM Data Email, phone numbers, iOS IDFAs, Android Advertising IDs, app user IDs Can be used for all objectives — acquisition, retention, re-engagement Can mirror current efforts in email and direct mail Can
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The power of facebook editor: Power Editor allows you to easily manage your campaigns, ad sets, bulk ads, and individual ads. Campaign Level Overview Think of the campaign as the foundation of your ad. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Your
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Delivering facebook ads that win: 1.9 billion people a month access facebook. Every day, more than a billion people access Facebook via a mobile device. By advertising on Facebook, you can spread your business to the right people, bring people to your store or website, and sell more. Direct ads based on location, age and
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Facebook Survey The Future of Business Survey is a collaboration between Facebook, the Organisation for Economic Co-operation and Development (OECD) and The World Bank. Updated monthly, it provides timely insight into the world’s economic environment with the use of Facebook Survey. The survey focuses on small and medium enterprises, and factors that can help them
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Running Political Ads on Facebook When running political ads via Facebook there are several factors to hone in on. These factors include: Key terms and information you should know before getting started How Facebook ads work How to create an ad directly from your Page Learn about advanced options for creating an ad The powerful
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Getting started with Facebook and partner measurement: Sales Outcomes Facebook Solutions Facebook Ads Reporting: “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift: “Are my Facebook ads driving incremental buyers and conversions?” Partner Solutions Partner Lift: How do my Facebook ads impact offline or
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Creating great facebook executive reports: Facebook Executive Reports Performance: Can be customized further to include metrics like results, reach, frequency, and impressions Engagement: Can be customized further to include metrics like Page likes, Page engagement, and post engagement Videos: Can be customized further to include metrics like video views and average % of video viewed
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Types of Facebook customer conversions: Implement Events and Conversions with your Facebook Pixel tab and click the Create Conversion button in order to select one of the following tracking methods: URL-based – URL-based custom conversions allow you to define a subset of standard events as conversions based off keywords in the URL. Event-based – Event-based
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